“If you want your personal brand to be successful, you need to know who you are, what you stand for, what your intention is, and who will benefit from interaction with you. This can be leveraged to amplify the growth of your business.” ~ Raj Girn, Confidence Coach, Consultant & Mentor | Founder, The Open Chest® Confidence Academy
Happy new moon day – a day to honour yourself, thank the universe for its teachings, and set intentions to meet your purpose in life – Amen!
Today’s missive is about Personal Branding. Probably the most “in vogue” topic of discussion post the social media invasion, which will be x10 in the age of the digital metaverse (noting that we’ve always been in a metaverse of sorts since the advent of human evolution, but this time, its effects will be greater and deeper than ever before).
Why? Because our lives rely on being intimately connected in many physical ways that has never been the case before. We have a device for absolutely everything we do today and these are microcosms of connectivity to the macrocosm that controls our every action, and even manipulates it to the intentions it sets, by default of giving us permission to participate in its ecosystem.
A simple example is when setting up a gmail account, where Google, which owns gmail, will have direct connection with you to study your actions, to decipher your motivations, to then create products/services to sell to you through its ability to contact you directly in a multitude of ways online, by coming into your microcosm.
In that online metaverse, everyone connected via a device of any sort, is now a member of that platform by default. What am I saying here? That you EXIST as soon as you power up your device. So, whether you’re there passively or actively, others in that ecosystem can “see” you. Now the question lies in the reality of who controls the narrative of your existence (not factoring in the manipulation that the platforms set, because that’s a whole other layer). The answer to this depends on whether you are an “active” or “passive” participant.
If you’re active, that means you intentionally put out the narrative that you want people to know about you – your words, photos, videos, etc. If you’re passive, that means that you are not intentionally sharing, so your words, photos, and videos may not necessarily align with your narrative.
Active brands are intentional, while passive brands are accidental, but everyone who is online is a brand.
So if you’re not planning and strategizing your participation online to set your intentions to meet your goals, your business will greatly be affected negatively. Additionally, if you’re not interested on being online for business reasons (sacrilege – another post needs to address this), even then, not planning what you’re posting will define your narrative regardless and hence, the brand that people see that you are – and it may not be who you authentically are and what you want people to know about who you are.
Now there is a right and wrong way of doing this to align intentionally. Intentional branding has many benefits that include (but are not limited to):
➡ Making you stand out
➡ Making you authentic
➡ Making you interesting
➡ Making you bankable
➡ Leveraging your bankability to benefit your professional world
➡ Being more valuable
➡ Commanding more money
➡ Changing the future of your family positively
➡ Ultimately changing the future of humanity positively
If actioning this is something that speaks to you and your lived journey, and you’re struggling to get there, then I invite you to book a free discovery call with me and let’s see if I can help you, help you!
And for those of you who aren’t bought in yet, I know there’s a big mindset shift to be accomplished here, especially for those of us who are not trained to look at opportunities that reside outside of conventional wisdom. So my advice to you if that’s you, is to take a leap of faith and open your mind to look beyond your conditioning, and expand your horizons – my team and I can help you do that to meet you where you are and to assist in taking you to where you so desperately need to go!
>>> We have worked with over 5,000 brands over a span of 20 years in the branding, communications, media, and marketing space, so you’re in great hands when you’re ready to leap forward with your professional and/or personal goals <<<
At THE OPEN CHEST CONFIDENCE ACADEMY, we focus on 3 ways to accomplish this:
– Coaching, Consulting, and Mentoring: To work with me directly, one-on-one virtually, towards specific goals and objectives.
– Team Retainers: To work with me and my team virtually (especially suited to solopreneurs or small businesses, as we act as your team to support you where its most needed until you’re able to hire an in-house team).
– Media Services: To work with my extended team to create your brand, communications, media, and marketing assets to build your authority roadmap (branding assets, podcast production, digital course production, media training & placements, speaking engagements, and much more).
My team and I hope to have the opportunity to work with you when you’re ready! And if that’s now, book a FREE discovery call HERE so we can figure out the best course of action for you in the short (1-3 months), medium (1-6 months), and long term (up to 12 months).
If you just have a question or two, feel free to email us at [email protected].
And finally, I’d like to sincerely thank you so much for hanging out with me here. I sincerely hope I bring some value into your world and if I do, show me some love by following me @RajGirn on my socials at LinkedIn, Facebook, Instagram, Clubhouse, TikTok, and YouTube.
Until next week, take care of yourself and your loved ones!