Confidence doesn’t come from knowing it all, it comes from owning what matters.
Most entrepreneurs and business owners think their biggest bottleneck is leads, time, or capital.
But more often than not, it’s something far less obvious and far more dangerous: unclear communication.
They need to feel you, immediately.
Because if they don’t get it, they don’t buy it. It’s that simple.
Most People Speak To Inform, Leaders Speak To Move . . .
- Sales Calls
- Teams meetings
- Interviews
- Partnerships
- Videos
- TEDx Talks
‘Winging It’ Is Not A Strategy!
Let’s bust one of the biggest myths in the speaking world: “I’ll just wing it.”
Winging it may feel freeing in the moment, but it creates inconsistency, missed opportunities, and shaky results.
Confidence doesn’t come from charisma. It comes from clarity and preparation.
Here’s the truth: Structure sets you free.
Most people think structure restricts them, it boxes them in, kills spontaneity, or makes them sound scripted.
But the opposite is true.
Structure doesn’t limit your creativity, it focuses it. It gives your ideas a clear path to land, resonate, and stick.
When you combine a strong communication/message structure with clear energetic intention you’re speaking and what you want the audience to feel or do as a result, you stop “sharing information” rambling and start moving mountains.
You no longer show up hoping it will go well . . .
You show up ready to truly lead.
Because when your message has structure and your presence has purpose, you don’t just speak, you create meaningful change.
Your Voice Is Your Brand . . .
You can have the most beautiful website, the slickest pitch deck, or the best product or service.
But if the way you speak doesn’t match the power of what you offer. . . people won’t connect.
Your tone, energy, and presence are your brand.
I’ve seen this over and over again, across decades of helping entrepreneurs, thought leaders, and CEOs sharpen their message.
Whether you’re pitching to investors, enrolling clients, leading a team, or speaking on stage, your ability to communicate clearly and confidently is the ultimate differentiator.
Want More Credibility & Influence? Speak Like It.
As a 2-time TEDx speaker with over 4 million views, I’ve seen firsthand how one well-delivered message can shift an entire room, and an entire business.
The most influential talk you’ll ever give isn’t always on a big stage.
It’s the pitch that lands the deal.
The team meeting that rallies people behind a vision.
The podcast interview that opens unexpected doors.
If your communication is muddy, your impact will be too.
But when you speak with clarity, presence, and conviction, people listen. They act. They remember.
Start Small. But Start.
To help you fuel your momentum, I created a library of short, practical videos, each one focused on a real challenge that holds entrepreneurs and leaders back.
It’s called The Speaker’s Edge Mini Video Series and it’s completely free.
No fluff. No non-sense.
Each video in the series is practical and focused on solving one problem that keeps entrepreneurs and leaders stuck:
- Fear
- Wobbly messaging
- Lack of presence
- Weak delivery
- Missed revenue opportunities
👉 Watch the free mini video series here
You don’t need to watch all 9.
Just pick the one that hits home and take one step forward.
Because learning to speak with purpose, power and influence isn’t just a business skill.
It’s how you show up.
It’s how you lead.
And, it’s how you change everything
P.S. Know someone whose voice needs to be heard more powerfully? Forward this to them—it might be the thing that finally unlocks their true edge.
About The Author:
ISABELLE MERCIER-TURCOTTE
Brand Positioning Strategist & Business Growth Catalyst
Isabelle is a top North American keynote speaker, bestselling author, and two-time TEDx presenter with over four million views.
With 25+ years of experience and a client list that includes global brands like A&W, IMAX, and HSBC, she delivers practical strategies that inspire audiences to take bold action.
To learn more or contact Isabelle Mercier or LeapZone : LeapZone’s Facebook, Isabelle’s Facebook, X, Pinterest, YouTube, TikTok, Web, Instagram, LinkedIn, Speaker’s Edge Program
Disclaimer: The views, thoughts, and opinions expressed in this article are solely those of the author and do not necessarily reflect, whether in whole or in part, the views of The Open Chest Confidence Academy, its owners, directors, management, employees, subcontractors, partners, affiliates, clients, or members.
