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Do you know what the number one reason is to create a marketing campaign?

“Non-believers and believers come in varying degrees, so they all require a slightly different marketing strategy to nurture them to buy into your ecosystem.”~ Raj Girn, Founder The Open Chest® Confidence Academy Hi Friends, I’ve been receiving emails from many of the members of our newsletter community here, asking me to provide access to past newsletters for the article missives I […]

How communicating effectively guarantees that everyone gets what they want every time . . .

“No matter what job you have in life, your success will be determined 5% by your academic credentials, 15% by your professional experiences, and 80% by your communication skills.”~ Stephen Wang, online entrepreneur Hi Friends, I talk about communicating effectively quite often, because time and time again, I see it being a reoccurring challenge for my clients – in fact, it’s the number one reason I’ve […]

10 things I wish I had known when I started my business 20 years ago . . .

“Hindsight is good, foresight is better; but second sight is best of all.” ~ Evan Esar, Humorist Hi Friends, I have this habit every quarter where I do a retrospection exercise to review what happened during the past 3 months both professionally and personally. I task it in my calendar so that I don’t forget to do it, because yearly look […]

How much do you know about the effectiveness of your brand in the marketplace?

“A great brand is a story that never stops unfolding.” ~ Tony Shay, Former CEO of Zappos  (an online shoe company that sold to Amazon for 1.2 billion dollars) Hi Friends, It’s been a week all about the importance of branding for me, as I just closed off week 1 of a 2 week branding masterclass that I’m […]

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