Do you know what the 4 types of marketing strategies are that you need to dial in to make your brand uber successful today?
“All brands irrespective of size need to establish a go-to-market strategy today, that includes owned, earned, shared, and paid marketing. Whether the purpose is to attract a consumer, client, investor, or build advocacy (or all of the above), weaving this tapestry the right way is the only way to ensure that the right people engage […]
“I’ve fought long and hard for most of my life to acquire a certain level of accomplishment, only to realize that what I’ve been focused on acquiring has always been in my possession lying dormant and all that I had to do, was to appreciate its presence in my life for it to come alive […]
Why women are trained to lack confidence and how this helps men get the upper bunk in business . . .
“. . . the gap between how little women think of themselves compared to how highly men do, grows in the more developed, egalitarian countries – the very ones one might expect it to be the least.” ~ Wiebke Bleidorn, Ph.D. Hi Friend, I always get asked the question, “what is a ‘confidence coach’?” and my […]
What do Nike, Hermes, and Estee Lauder have in common? They all hired Swan Sit to get more customer loyalty . . .
“Consumer lifestyle is the key to opening the door to understanding the motivating factors that encourage their decisions to purchase.” ~Raj Girn, Founder, The Open Chest® Confidence Academy Hi Friend, I’ve written about marketing on a number of occasions over these past few months here, as well as for Entrepreneur.com as a subject matter expert, and what I find […]
“Whether you think you can or you can’t – you’re right.”~ Henry Ford, Founder , Ford Motor Company. Hi Friend, The idea that our thoughts and beliefs govern our actions is a concept that most of us have experienced with positive and negative outcomes throughout our lives. The positive ones oftentimes allow us to expand the opportunity of what we think […]
6 steps that can show you how to optimize your brand to stand out in an overcrowded marketplace . . .
“If you don’t have an intentional brand strategy for your personal, corporate, product or service brand, then you have one that’s unintentional, which will set you up to fail in the long run.” ~ Raj Girn, Founder, The Open Chest® Confidence Academy Hi Friends, We all know that there’s a lot of noise and clutter online as everyone scrambles […]