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How much do you know about the effectiveness of your brand in the marketplace?

“A great brand is a story that never stops unfolding.” ~ Tony Shay, Former CEO of Zappos  (an online shoe company that sold to Amazon for 1.2 billion dollars)

Hi Friends,

It’s been a week all about the importance of branding for me, as I just closed off week 1 of a 2 week branding masterclass that I’m providing to everyone for free (you can sign up for week 2 HERE if you want to catch it, but do so now, to make sure that you get a spot while it’s still available for free). 

I want to share my responses to questions that kept coming up during the masterclass, as re-occurring themes with the attendees (in case you may also be grappling with any of them):

#1 most commonly asked questionHow do I stand out in such a saturated marketplace and compete with big brands with bottomless marketing budgets, when I’m just starting out and have minimal money to spend? 

  • My answer: You need to create and dial in an air tight brand strategy that is intentional to your required goal, and use it as a foundation to create your “go to” marketing messages, so that it’s always anchored and aligned to your brand strategy. There is a deliberate connection between your brand strategy, marketing messages, and consumer loyalty.

#2 most commonly asked questionHow do I create a brand strategy, I know nothing about branding?

  • My answer: Like anything in life that is set up for success, you need to follow a proven process to guide you through a step-by-step process. I have 2 ways that you can do that with me (I shared the 2 ways in the masterclass, so if you want to know, register HERE for one of next week’s 4 remaining sessions, because I won’t be talking about these past next week).  

#3 most commonly asked question: Do I need a brand strategy when I have a marketing strategy?

  • My answer: In order for your marketing plan to work, you need direction for every touch point that your product, service, or company has with your consumer, and it needs to have recognizable aspects to it so that when people “meet” you, they can focus in on you regardless of the noise around you. This is everything from the brand name to the logo to the language used and how these tell the story about the value proposition that you have to offer them. This is not possible without incorporating brand strategy.   

This is just a fraction of what I talked about during the masterclass. If any of this resonates with you, why not hop over to any of this up coming week’s 4 sessions, and get the full story of how to connect the dots and dial it in, the way world class brands and celebrities do. 

I hosted over 1,000 people this week and have another 890 already confirmed for next week. I hope you’ll be one of them (because after that, it’ll be available at www.TheOpenChestConfidenceAcademy.com for a fee).

If you were one of the people who signed up – This. Is. Everything. THANK YOU 🙏🏽 

If you’re still on the fence about registering, here’s what you need to know . . . 

After 30 years in the entrepreneurial arena, with 20 of them in media, communications, marketing, and events, I have a real desire to serve more people with a next-level experience, so I launching an online e-learning website this past December 2020 at www.theopenchestconfidenceacademy.com, to do just that, by building out different ways that people could get value (free and for pay). 

For those of you new to my world, my team and I have launched some free resources & one for-pay service that you can tap into, depending on what you’re looking to accomplish: This branding masterclass is the first of an 11-step masterclass series that I decided to create called: 

‘THE OPEN CHEST MASTERCLASS SERIES: 

11-STEPS TO TRANSFORM YOUR CONFIDENCE!’ 

Here is what you need to know about the branding masterclass . . .

For full details and to sign up for free, CLICK HERE. In a nutshell, here’s what you need to know . . . 

🌎 Because this is a free masterclass, you have nothing to lose & everything to gain.

🌎 The topic is essentially about building brand collateral and doing it right.

🌎 We have 4 remaining time slots that we will be running next week (at different times to accommodate the world market).

🌎 I will be sharing a 6-step process that I coach my clients on, to build the right brand for the right audience.

🌎 I’ll also be sharing the 4 myths that hold people back from getting it right.

🌎 My team will be sending out a free workbook closer to the date, to follow along and make notes.

🌎 Only attendees will be given access to ask me questions about their own brands in a free, private Q&A session after the masterclass.

🌎 Registrants will be first in line for the next masterclass‘ pre-public announcement for priority registration.

🌎 The platform that we are hosting the masterclass on has a cap on the amount of people that we can host, so sign up now if you’re planning on attending, to avoid disappointment.

🌎 All registrants who stay till the end will be given a thank you gift for doing so, to set them up to further expand their journey with their brand.

🌎 The platform that we are hosting the masterclass on has a cap on the amount of people that we can host, so sign up now if you’re planning on attending, to avoid disappointment.

🌎 All registrants who stay till the end will be given a thank you gift for doing so, to set them up to further expand their journey with their brand.

My goal is to teach you in 90 minutes, what has taken me 30 years in the entrepreneurial arena to learn and dial in

The insights that I’ve garnered along the way have been game-changing for me and my clients, and I’m confident that they will fast-track anyone’s journey, no matter what stage you’re at, as well as minimize your chance of failing (so long as the other components of your marketing strategy are dialed in of course). 

If you feel that there might be someone in your network who could benefit from this masterclass, please share the registration link with them.  

Whether you’re newly creating a brand, re-imaging an old one, or completely re-branding to go in another direction with your business, this masterclass is for you

Until next time.

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