Do you know what the 4 types of marketing strategies are that you need to dial in to make your brand uber successful today?
“All brands irrespective of size need to establish a go-to-market strategy today, that includes owned, earned, shared, and paid marketing. Whether the purpose is to attract a consumer, client, investor, or build advocacy (or all of the above), weaving this tapestry the right way is the only way to ensure that the right people engage […]
Do you know what the 2 most important things are that a media strategy can accomplish for your business?
“More people than not make the mistake of undervaluing the power of implementing a media strategy. It’s the only form of marketing that builds authority and the cheapest one to prospect clients.” ~ Raj Girn, Founder, The Open Chest® Confidence Academy Hi Friend, Are you the type of business owner, executive, or creator who believes that […]
Let me tell you what has helped me find more peace in my life than career success . . .
“I’ve fought long and hard for most of my life to acquire a certain level of accomplishment, only to realize that what I’ve been focused on acquiring has always been in my possession lying dormant and all that I had to do, was to appreciate its presence in my life for it to come alive […]
Why women are trained to lack confidence and how this helps men get the upper bunk in business . . .
“. . . the gap between how little women think of themselves compared to how highly men do, grows in the more developed, egalitarian countries – the very ones one might expect it to be the least.” ~ Wiebke Bleidorn, Ph.D. Hi Friend, I always get asked the question, “what is a ‘confidence coach’?” and my […]
What do Nike, Hermes, and Estee Lauder have in common? They all hired Swan Sit to get more customer loyalty . . .
“Consumer lifestyle is the key to opening the door to understanding the motivating factors that encourage their decisions to purchase.” ~Raj Girn, Founder, The Open Chest® Confidence Academy Hi Friend, I’ve written about marketing on a number of occasions over these past few months here, as well as for Entrepreneur.com as a subject matter expert, and what I find […]
Want to know what publicists are doing today to get experts and businesses seen, heard, and valued?
“One advantage of public relations – it’s cheaper than paid marketing to get you in front of new audiences to establish authority and consumer interest for your brand.” ~Raj Girn, Founder, The Open Chest® Confidence Academy Hi Friend, Although many business owners and executives recognize the importance of incorporating a marketing plan to grow, many don’t understand why and how […]
